Brian Greer

Brian Greer

"I've got my moments."

All I've ever wanted to do is help people. From personal relationships to every job I've ever had, the one constant has always been my ability to find creative solutions to improve the lives of those around me. It's what I'm good at, and more importantly, it's what I love to do.

My expertise is in Digital Marketing Management, Internet Marketing Optimization, SEO, Social Media, Online Advertising, Analytics and Video Production. Basically, I have that super-important job that nobody really understands.

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Experience

I specialize in creating unique online marketing campaigns backed by research and years of advertising and web development experience. I'm also an entrepreneur, father, husband, and occasional filmmaker. Also, a fan of witty banter, the Oxford comma, (see!) and sushi.

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Education

  • August 1998 - May 2002

    University of Tennessee, Knoxville

    Bachelor of Science

    Business Administration
    Graduated from the University of Tennessee with a major in Business Administration and minor in Economics and was a member of Phi Eta Sigma National Honor Society

Employment

  • September 2013 - Present

    East Tennessee Children's Hospital

    Web & Social Media Specialist

    I directed all digital marketing content, including planning, scheduling, coordinating and creating all posts for the organization's website, digital newsletter, and multiple social media outlets. I also managed online PPC advertising, SEO, mobile app development, information databases, and web server maintenance. My other duties included website development, graphic design, video production, photography, digital asset management.

  • July 2011 - August 2013

    Internet Marketing Expert Group (IMEG)

    SEO Director, Web Developer

    In my role as the agency's Search Engine Optimization Director, my tasks included detailed monthly SEO audits, keyword research and analysis, development of ongoing SEO strategies for clients, and onsite implementation for multiple websites. During my tenure, I increased ROI and organic traffic for all of the company's SEO clients, including multiple page one rankings on Google for numerous short tail and long tail keywords.

  • June 2005 - December 2009

    Community Television of Knoxville (CTV)

    Web Access & Promotions Coordinator

    My daily duties consisted of designing and maintaining the CTV website, including publishing new content, uploading streaming media, and social media interaction. Additionally, I worked with city and county governments, schools, and local non-profit organizations in producing television shows, public service announcements, and promotional videos. Other tasks included training members of the community in the use of studio facilities, portable cameras, and non-linear editing through monthly video production workshops. I also served as a special liaison to the Metropolitan Drug Commission’s television campaign to prevent teen drug and substance abuse.

Skills

Technology changes the way we do things on a daily basis. I have found that constant education, training, and adaptability are the only way to remain relevant in this industry. As the digital marketing world evolves, I literally learn something new every day. Here are some of the things I have become quite good at:

  • Digital Marketing
  • Search Engine Optimization
  • Social Media Management
  • Website Development
  • Video Production
  • Analytics & Strategy

Recognition

I pride myself on the quality of my work. Here are some of the awards and professional recognition I have received from my peers:

  • Best SEO Specialist

    for East Tennessee Children's Hospital's digital presence

    American Advertising Federation Knoxville (2015)

  • Award of Quality for Social Media

    for East Tennessee Children's Hospital's social media campaign and strategy

    Public Relations Society of America (2015)

  • Award of Quality for Website Design

    for East Tennessee Children's Hospital's external website

    Public Relations Society of America (2015)

  • Award of Quality for Research/Evaluation

    for online analytics reporting and data research for East TN Children's Hospital

    Public Relations Society of America (2015)

  • Award of Quality for Internal/Intranet Videos

    for Children's Hospital's "Employee Wellness Campaign" video

    Public Relations Society of America (2015)

  • Service Excellence Award

    chosen by peers as part of the IMPACT Program

    East Tennessee Children's Hospital (2015)

  • Best SEO/SEM Specialist

    for East Tennessee Children's Hospital's digital presence

    American Advertising Federation Knoxville (2014)

  • Official Selection, Documentary

    for 4 Walls  

    Secret City Film Festival (2008)

  • Winner, Best East Tennessee Film

    for Escape  

    15 Minutes of Fame Film Festival (2005)

  • Official Selection, Short Film

    for Atrophy  

    New York Independent International Film and Video Festival (2003)

Testimonials